Ganesh utsav has become a prominent festival and is celebrated across the state in great jubiliance and fervour. Tall ganesh idols are erected of even 60 feet height and around 70000 idols are kept in and around Hyderabad in various pandals. Now this celebration has picked up beyond imagination to leaps and bounds and more and more ganesh idols are coming up. Unfortunately most of these idols are made of plaster of paris and chemical colours and at the time of immersion, they are polluting our water bodies.
The chemical contents in plaster of paris and colours are totally contaminating our water bodies and even posing harmful to our aquatic life and environment as well. Moved by the scale of damage these plaster of paris idols are creating to our mother nature, TV9 has been campaigning for ECO GANESHA concept since 3 years. As part of this campaign, tv9 has been successful in creating awareness and bringing a change in the society about the making and installing of eco ganesha idols at our home, our area, colony etc. Tv9 is overwhelmed by the response it got from public. Now most of them are preferring green ganesha idols rather than the plaster of paris ganesh idols.
Taking this campign further, TV9 initiated the concept of erecting the tallest green ganesha idol of 55 feet height at Durgam cheruvu with the support of an organization called SHARE A SERVICE. This tallest ganesha is totally made of clay brought from the banks of river ganga, dry hay and natural colours. The main motive and the essence of this initiative is to assure that atleast by next year we would be successful in eliminating plaster of paris idols and go only for green ganesh idols only. The partners in the eco ganesha journey are AP TOURISM DEVELOPMENT CORPORATION, THE HINDU, RADIO MIRCHI, KALAMANDIR FOUNDATION, MY HOME CONSTRUCTIONS and HELP IN TIME ASSOCIATION and many student volunteers.
The chemical contents in plaster of paris and colours are totally contaminating our water bodies and even posing harmful to our aquatic life and environment as well. Moved by the scale of damage these plaster of paris idols are creating to our mother nature, TV9 has been campaigning for ECO GANESHA concept since 3 years. As part of this campaign, tv9 has been successful in creating awareness and bringing a change in the society about the making and installing of eco ganesha idols at our home, our area, colony etc. Tv9 is overwhelmed by the response it got from public. Now most of them are preferring green ganesha idols rather than the plaster of paris ganesh idols.
Taking this campign further, TV9 initiated the concept of erecting the tallest green ganesha idol of 55 feet height at Durgam cheruvu with the support of an organization called SHARE A SERVICE. This tallest ganesha is totally made of clay brought from the banks of river ganga, dry hay and natural colours. The main motive and the essence of this initiative is to assure that atleast by next year we would be successful in eliminating plaster of paris idols and go only for green ganesh idols only. The partners in the eco ganesha journey are AP TOURISM DEVELOPMENT CORPORATION, THE HINDU, RADIO MIRCHI, KALAMANDIR FOUNDATION, MY HOME CONSTRUCTIONS and HELP IN TIME ASSOCIATION and many student volunteers.
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